Ann is on vacation this week. The dog is taking over the marketing blog!
I'm a 13 1/2 year old Australian shepherd. No, I'm not from Australia. But I am a sheepdog, so you know I'm a pretty smart dog and I think I know something about marketing, too. But I'm getting up there in years so I may be a bit off in my thinking. My owner, Ann Siegle, she's a graphic designer, I know this only because she likes to draw a lot, and she does things on the computer a lot. A whole lot. She has this thing called Pinterest that she spends a lot of time on. I only care because there are photos there of other dogs. OTHER DOGS!! Can you believe it? I am the only dog she will ever need (at least for now), why is she looking at other dogs?
This week, she's spending a lot of time reading things and doing math. Reading things she says that you all want to know about. Like how to get more fans on Facebook and help you so that more than 27% of them see what you write. I don't really see the point all of this. Facebook, whatever that is, is not smelly.
I suggested that tasty mackeral that she puts my medicine in as a better way of attracting people. It's smelly. I can smell mackeral from a mile away, can't you?
That is the thing of it all - if humans want to attract someone else, make it smelly! I know you all like things like lavendar and vanilla, but I prefer salmon, and maybe roasted pork. Good smells attract attention because you know just how good they're going to taste. They give you a preview of the experience you're about to have. For people, I know, you like to experience first with your eyes, so in that case, use a photo to attract attention and preview the experience. If you can give them a taste of the experience, they'll click through (or come in).
My owner, she has meetings sometimes, so I get to go bark at the door and tell her they've arrived. It is my job. I also sleep on the stairs and look very cute. My head is very soft and many of you like that. So I do a good job at greeting around this place. If I do a good job, maybe you'll return and you'll bring that kind of people-treat my owner loves: a check. In turn, she will buy me food and treats. It's a fair deal. So, come with checks!
Right now, I'm going to take a nap. Hey, I'm 88 years old in dog years. I deserve a nap.